6 Design Directions

Sedo Footer
Proposals

6 distinct footer design directions from UX, content & web experts —
each exploring a different philosophy for how Sedo should close every page.

01 Editorial 02 Blue Band 03 Mega Footer 04 Newsletter Hero 05 Dual-Track Split 06 Bold Brand

Design Directions

6 Proposals

May 2026
01

Editorial

Bloomberg / NYT

3-section masthead layout, 5 columns, newsletter band — authority through typography and structured information density.

  • Masthead-style header row with brand name set in editorial serif — instant credibility
  • 5-column link taxonomy mirrors a newspaper's section structure
  • Full-width newsletter band between main body and legal strip
View Proposal
02

Blue Band

Newsletter band + link grid

Navy newsletter band with "Stay ahead." headline, then a clean white 4-column link grid with stats strip — color entry, clean navigation.

  • #1E3154 newsletter band — bold, unmistakably Sedo
  • White link section with #1E3154 column labels and hover accent
  • Stats strip with lead number in brand primary — 24M+, 3M+, 700K+, 60%
View Proposal
03

Mega Footer

HubSpot / Salesforce

7-column full site directory — enterprise-grade navigation that surfaces every product and resource without a sitemap.

  • 7 labelled columns covering Buyer, Seller, Broker, Resources, Company, Legal, and Locales
  • Featured resource card with thumbnail drives content discovery
  • Trust-bar row: escrow badge, domain count, and partner logos above legal strip
View Proposal
04

Newsletter Hero

Substack / Morning Brew

Email acquisition as the primary CTA — the footer becomes the highest-converting email capture surface on the site.

  • 60% of above-fold footer space devoted to newsletter headline + inline email form
  • Social proof snippet ("Join 120k+ domain investors") directly adjacent to input
  • Secondary nav reduced to 2-row list to keep focus on conversion
View Proposal
05

Dual-Track Split

Two-sided marketplace

BUY left (solid blue), SELL right (white), logo bridge center — visually encodes Sedo's marketplace duality into the closing frame.

  • Vertical center divider with sedo.com logo straddles both audience tracks
  • Left panel: solid #1E3154 with white pill CTAs for buyers
  • Right panel: clean white with bordered cards for sellers
View Proposal
06

Bold Brand

A24 / Supreme / Luxury

Massive SEDO watermark wordmark — the brand name becomes the furniture; every visitor leaves with it memorized.

  • SEDO logotype set at 18vw — occupies full footer width as textural background
  • Minimal 3-item utility link row floats above watermark at 12px — contrast by scale
  • Near-black fill creates luxury editorial palette distinct from site body
View Proposal

The footer is the last impression. These 6 proposals answer 6 different questions about what that impression should be — from radical restraint to maximum brand recall, from conversion engineering to global trust signals. Each is a complete philosophy, not just a layout.

Contributors

Design Team

Each proposal represents a distinct expert perspective on how Sedo should close every page.

UX Strategist

Conversion Architecture

Defined information hierarchy, CTA placement logic, and user-flow exit patterns across all 10 concepts.

Visual Designer

Brand Expression

Led gradient systems, typographic scale, and the bold brand / glassmorphism aesthetic directions.

Content Strategist

Copy & Taxonomy

Authored link labels, newsletter headlines, and the dual-track buyer/seller framing.

Front-End Engineer

Interaction & Motion

Specified accordion behavior, hover micro-interactions, mobile breakpoint rules, and animation budgets.

Localization Lead

Global & Accessibility

Shaped the global presence concept, language selector patterns, and WCAG contrast compliance review.