5 distinct design directions from UX, content & web experts —
each exploring a different philosophy for how Sedo should lead users through its platform.
Design Directions
Search First
Vercel / Linear
Search is Sedo's core verb — make it the gravitational centre of the nav, not an afterthought.
Bold Brand
Stripe / Webflow
Brand equity is Sedo's biggest moat — the nav should lead with identity, not utility.
Glass
Framer / Raycast
Glassmorphism communicates modernity while letting hero content breathe beneath the nav.
Mega Menu
HubSpot / Salesforce
Sedo's product breadth demands a navigation that surfaces everything at once — buy, sell, park, appraise, auction.
Classic
Close to current sedo.com
A familiar white-header nav that mirrors the current sedo.com structure using the same components as the other proposals.
The header is the first impression. These 5 proposals answer 5 different questions about how Sedo should orient users — from radical search-first minimalism to enterprise-depth mega-menus. Each reflects a coherent philosophy about who the primary user is and how they think.
Contributors
Each proposal was shaped by a cross-functional team of specialists.
UX Architect
Information Architecture
Defined user journey maps, task-flow hierarchies, and the IA underpinning all five nav structures.
Content Strategist
Copy & Labels
Wrote navigational labels, microcopy, and the editorial rationale for each proposal.
Visual Designer
Brand Expression
Defined colour systems, typographic scales, spacing tokens, and the visual personality of each proposal.
Interaction Designer
Motion & States
Specified hover states, transitions, animation timing, and keyboard/mobile behaviours.
Frontend Engineer
Build & QA
Translated designs to production HTML/CSS, optimised performance, and validated WCAG AA compliance.