Sedo Navigation
Proposals
5 distinct design directions from UX, content & web experts —
each exploring a different philosophy for how Sedo should lead users through its platform.
Design Directions
5 Proposals
Search First
Vercel / Linear
Search is Sedo's core verb — make it the gravitational centre of the nav, not an afterthought.
- Minimal chrome keeps cognitive load near-zero; users arrive to act, not browse
- Progressive disclosure: secondary links collapse until the user signals intent
- Search occupies 60% of header width — impossible to miss on arrival
Bold Brand
Stripe / Webflow
Brand equity is Sedo's biggest moat — the nav should lead with identity, not utility.
- Deep-navy palette signals trust and authority in the domain transaction space
- Large-type wordmark merges brand presence with navigational power
- Category megamenu surfaces all product areas from a single interaction
Glass
Framer / Raycast
Glassmorphism communicates modernity while letting hero content breathe beneath the nav.
- Blur + translucency creates depth without heavy borders — nav floats, not anchors
- CI blue active states tie the nav to Sedo's brand color
- Scroll-triggered opacity shift keeps nav usable on all backgrounds
Mega Menu
HubSpot / Salesforce
Sedo's product breadth demands a navigation that surfaces everything at once — buy, sell, park, appraise, auction.
- Rich sub-panels enable feature discovery without deep page drilling
- Editorial cards inside the panel add context — nav becomes a content touchpoint
- Full width dropdown anchored in CI navy — immersive without leaving the page
Classic
Close to current sedo.com
A familiar white-header nav that mirrors the current sedo.com structure using the same components as the other proposals.
- Single-row header: logo, nav links, search and auth all in one bar
- Light background with CI navy accents — high legibility, zero friction
- Card-style flyouts from proposal 01, restyled for a light surface
The header is the first impression. These 5 proposals answer 5 different questions about how Sedo should orient users — from radical search-first minimalism to enterprise-depth mega-menus. Each reflects a coherent philosophy about who the primary user is and how they think.
Contributors
Design Team
Each proposal was shaped by a cross-functional team of specialists.
UX Architect
Information Architecture
Defined user journey maps, task-flow hierarchies, and the IA underpinning all five nav structures.
Content Strategist
Copy & Labels
Wrote navigational labels, microcopy, and the editorial rationale for each proposal.
Visual Designer
Brand Expression
Defined colour systems, typographic scales, spacing tokens, and the visual personality of each proposal.
Interaction Designer
Motion & States
Specified hover states, transitions, animation timing, and keyboard/mobile behaviours.
Frontend Engineer
Build & QA
Translated designs to production HTML/CSS, optimised performance, and validated WCAG AA compliance.